BE SURPRISING. BE UNEXPECTED. BE UNPREDICTABLE.
Predictability is comfortable.
But in business, predictability makes you easy to beat.
If you always do what you’ve always done, you’ll always get what you’ve always gotten.
So change the move. Change the rhythm. Break the pattern.
Your quality is the foundation — but quality alone doesn’t make people look twice.
Surprise your customers. Surprise the market. And most importantly: surprise your competitors.
Make moves they don’t see coming. Create attention where nobody expects it.
Don’t just play the game. Dunk it. Slam it. Own it.
Be unpredictable — and become unforgettable.
*
Minuten
BE SURPRISING. BE UNEXPECTED. BE UNPREDICTABLE.
Predictability is comfortable.
But in business, predictability makes you easy to beat.
If you always do what you’ve always done, you’ll always get what you’ve always gotten. So change the move. Change the rhythm. Break the pattern.
Don't just play the game! Change it!
Your quality is the foundation — but quality alone doesn’t make people look twice.
- Surprise your customers.
- Surprise the market.
- And most importantly: surprise your competitors.
Make moves they don’t see coming.
Create attention where nobody expects it.
Don’t just play the game.
Dunk it. Slam it. Own it.
Be unpredictable — change the rules!
Change the game! Make it YOUR game!
May 15, 2026
2026
Ulvi AYDIN (Jahrgang 1960) ist preisgekrönter Premium Executive Interim Manager (DDIM)Unternehmens- und Unternehmer-EntwicklerBeiratXING-InsiderSpeakerMarkenbotschafterBuchautor - AYCON BücherDEUTSCHE BÖRSE GRUPU zetifizierter und qualifizierter Aufsichtsrat:devider:Als international agierender Interim-CEO und -CSO unterstützt er mittelständische Unternehmen und Konzerne bei Marken- und Marktentwicklung, Neu-Positionierung, Restrukturierung und Vertriebsexzellenz. Als international agierender Interim-CEO und -CSO unterstützt er mittelständische Unternehmen und Konzerne bei Marken- und Marktentwicklung, Neu-Positionierung, Restrukturierung und Vertriebsexzellenz. AYDIN ist … … Mitglied im IBWF - Institut & Beraternetzwerk qualifizierter Unternehmensberater, Steuerberater, Wirtschaftsprüfer, Rechtsanwälte und Notare für den Mittelstand - IBWF… Mitglied im Berufsfachverband "Die KMU Berater-Bundesverband freier Berater e.V.“. - KMU Berater… zertifizierter BAFA Berater und zertifizierter „BERATER OFFENSIVE MITTELSTAND“. - BAFA… Mitglied im DDIM - Dachgesellschaft Deutsches Interim Management e.V. - DDIM … Mitglied im ArMiD, Aufsichtsräte Mittelstand in Deutschland e.V. - ArMIDZertifizierter & Qualifizierter Aufsichtsrat - DEUTSCHE BÖRSE GROUP - DEUTSCHE BÖRSE Über seine Erfahrungen als Interim Manager schreibt er in diversen Wirtschaft-Medien (Wirtschaftswoche, SpringerProfessional, Transformations-Magazin, Controller Magazin, Harvard Business Manager, etc.).
*
Minuten
About Ulvi I. AYDIN
Ulvi I. AYDIN: Als international agierender Interim-CEO und -CSO unterstützt er mittelständische Unternehmen und Konzerne bei Marken- und Marktentwicklung, Neu-Positionierung, Organisations-Entwicklung, Restrukturierung und Vertriebsexzellenz.
Another Legend!Another Hero!Another Role Model!VINCE LOMBARDI: THE TRAILBLAZING FOOTBALL COACH WHO PERSONIFIED GREATNESS.Coach Lombardi is best known as the head coach of the Green Bay Packers (1959-1967). Under his leadership, the Packers won five NFL Championships in seven years, including the first two Super Bowls. The trophy awarded to the Super Bowl champions is named the Vince Lombardi Trophy in his honor.Lombardi was known for his discipline, attention to detail, and focus on fundamentals. He emphasized teamwork, perseverance, and work ethic. His coaching style and philosophy had a profound impact on professional football.His achievements extend beyond football. Lombardi’s speeches and leadership principles left a lasting impact well beyond the realm of sports. WHAT IT TAKES TO BE NUMBER ONESPEECH BY COACH VINCE LOMBARDI“Winning is not a sometime thing; it’s an all the time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all of the time. Winning is a habit. Unfortunately, so is losing.There is no room for second place. There is only one place in my game, and that’s first place. I have finished second twice in my time at Green Bay, and I don’t ever want to finish second again. There is a second place bowl game, but it is a game for losers played by losers. It is and always has been an American zeal to be first in anything we do, and to win, and to win, and to win…
Don't stop when you're tired! Stop when you're done!
Don't stop when you're tired! Stop when you're done!You said you would deliver. Then deliver.Nobody owes you applause for a long day, a packed calendar or another sleepless night. Your customer is waiting for a solution. Your team is waiting for a decision. The deadline is getting closer.Effort is your input. Results are your responsibility.Make the uncomfortable call. Follow up on the offer. Resolve the issue everyone keeps pushing into the next meeting. Finish the damn job.And stop hiding behind “We’re working on it.”What is finished? What is still open? Who owns it? By when?WHO - WHEN - WHATLeadership means asking those questions—and accepting the same questions yourself.Rest. Recharge. Then come back and honour your commitment. Exhaustion earns you a break. It doesn’t erase your responsibility.Your actions define you. Your excuses expose you.Get your shit done before it gets you done.
*
Minuten
Don't stop when you're tired! Stop when you're done!
Don't stop when you're tired! Stop when you're done!
Global Market Attractiveness – Beyond GDP per CapitaGDP per capita alone is not sufficient to assess the strategic attractiveness of an industrial market. A country may be extremely wealthy per capita—such as Liechtenstein or Luxembourg—but still offer limited industrial market potential because of its small size.For an industrial company such as Innomotics, I would combine four dimensions:GDP per capita + Total GDP + Degree of Industrialization + Energy Demand & GrowthStrategic AssessmentThis is a management assessment rather than a mathematically calculated index. A rigorous Market Attractiveness Index would normalize the underlying data and apply explicit weightings.1. China – The Industrial HeavyweightChina clearly belongs in Tier 1.The reason is not GDP per capita. It is the combination of an enormous economy, the world's largest industrial ecosystem, massive electricity consumption and continued infrastructure investment.China accounts for an extraordinary share of global manufacturing and industrial electricity consumption.Management message:China is not necessarily the richest market. It is the largest industrial-energy ecosystem.For motors, drives, high-voltage applications, mining, metals, chemicals, infrastructure and large industrial projects, China remains one of the most important markets in the world.2. USA – Probably the Strongest Overall CombinationThe United States combines something very few countries can offer:Very high GDP per capita × enormous market size × strong industrial base × increasing electricity demand.The additional energy demand generated by AI, data centers, semiconductor plants, reshoring, electrification and new manufacturing capacity makes the US particularly attractive.For an industrial technology company, this combination is exceptional.Management message:USA = High purchasing power × enormous scale × investment × increasing power demand.From an Innomotics perspective, North America should therefore be considered a Must-Win Market.3. India – The Major Future Growth MarketIndia demonstrates perfectly why GDP per capita can be misleading.India does not appear anywhere near the top of the GDP-per-capita ranking, yet strategically it is far more important than most countries shown there.Why?1.4+ billion people + massive economy + industrialization + urbanization + infrastructure investment + rapidly increasing electricity demand.India's electricity demand continues to grow significantly faster than that of most mature economies.Management message:Low GDP per capita does not mean low market potential. India proves exactly the opposite.India is therefore not simply an emerging market. It should be regarded as one of the world's major industrial growth markets for the next decade.4. Germany – Strong but MatureGermany remains highly relevant because of its exceptionally strong industrial base.However, the nature of the opportunity differs fundamentally from China, India or parts of the Middle East.Germany is primarily a:Replacement + Modernization + Efficiency + Decarbonization Marketrather than an explosive capacity-growth market.Retrofits, energy efficiency, automation, digitalization and replacement investments therefore become particularly important.5. Saudi Arabia and the Middle East – Increasing Strategic ImportanceSaudi Arabia deserves significantly more attention than a GDP-only analysis would suggest.It combines:Capital availability + energy + infrastructure + mining + industrialization + water + major transformation projects.Saudi Arabia's diversification strategy is creating substantial industrial investment opportunities.The UAE is much smaller, but combines high purchasing power with major infrastructure investment and an important role as a regional business hub.Three Strategic Market CategoriesTIER 1 – MUST WIN🇨🇳 China🇺🇸 USA🇮🇳 IndiaThese markets combine scale, industrial activity, investment and energy demand at an exceptional level.TIER 2 – DEFEND & GROW🇩🇪 Germany / Central Europe🇸🇦 Saudi Arabia🇦🇪 UAE🇮🇩 IndonesiaStrong industrial and/or investment markets with substantial specific growth opportunities.TIER 3 – HIGH VALUE / SELECTIVE🇸🇬 Singapore🇨🇭 Switzerland🇳🇴 NorwayVery wealthy and technologically advanced markets, but their absolute size limits their strategic leverage compared with China, the US or India.Recommended Market Attractiveness ModelFor an Innomotics-type industrial business, I would not give GDP per capita too much weight.My suggested weighting would be:15% – GDP per capita25% – Total GDP / Market Size25% – Degree of Industrialization35% – Energy Demand & Future Energy Growth:devider:The logic is simple:Don't follow wealth. Follow industrial activity, investment and energy demand.This changes the picture completely.Liechtenstein, Luxembourg and other extremely wealthy small economies disappear from the strategic top tier.China, USA and India move to the top.And for a company selling motors, drives and industrial electrification solutions, that is ultimately what matters:The most attractive market is not necessarily where people are richest. It is where industrial activity, investment and energy demand come together — at scale.
9 unbequeme Fragen. Und keine Ausreden.
Eine Psychiaterin stellte einmal neun Fragen, die auf den ersten Blick einfach wirken. Aber wenn man versucht, sie wirklich ehrlich zu beantworten, werden sie plötzlich unbequem:
1. Wenn du nur noch einen Tag zu leben hättest – wem würdest du es sagen?
2. Wenn du alles zurückbekommen könntest, was du jemals verloren hast – wonach würdest du zuerst suchen?
3. Wie alt wärst du, wenn du nicht wüsstest, wie alt du bist?
4. Wenn du jetzt überall auf der Welt sein könntest – würdest du zu einem Ort reisen oder zu einem Menschen?
5. Würdest du deine schlimmste Erinnerung löschen oder deine schönste noch einmal erleben?
6. Welches „Was wäre, wenn …?“ beschäftigt dich bis heute?
7. Wenn du für immer leben könntest – würdest du es wollen?
8. Wenn alle Menschen, denen du jemals begegnet bist, in einem Raum wären – nach wem würdest du zuerst suchen?
9. Hast du dich selbst schon einmal vermisst? Den Menschen, der du einmal warst?
Kannst du diese Fragen beantworten?
Dann beantworte sie. Aber nicht so, wie es gut klingt. Nicht so, wie andere dich gerne sehen würden. Sondern so, wie die Antwort lautet, wenn niemand außer dir zuhört.
Kannst du einige dieser Fragen nicht beantworten?
Dann ist vielleicht genau das die wichtigere Erkenntnis.
Denn wir Menschen sind erstaunlich gut darin, anderen etwas vorzumachen. Noch besser sind wir darin, uns selbst etwas vorzumachen.
Genau darum geht es in unserem Buch:
„Die Kunst, sich nichts vorzumachen – Wie radikale Ehrlichkeit dein Leben verändert.“
Nicht um Selbstoptimierung. Nicht um Wohlfühlweisheiten. Sondern um den Mut, in den Spiegel zu schauen und sich zu fragen:
Was will ich wirklich?
Was verdränge ich?
Was belüge ich mir schön?
Und was würde ich ändern, wenn ich endlich aufhörte, mir selbst Geschichten zu erzählen?
Vielleicht brauchst du dieses Buch nicht, weil du keine Antworten hast.
Vielleicht brauchst du es gerade deshalb, weil du glaubst, schon alle Antworten zu kennen.
*
Minuten
9 unbequeme Fragen.
Und keine Ausreden! Kein Bullshit! Keine Selbsttäuschung!
Wenn Sie auf "Alle Cookies akzeptieren" klicken, stimmen Sie der Speicherung von Cookies auf Ihrem Gerät zu, um die Navigation auf der Website zu verbessern, die Nutzung der Website zu analysieren und unsere Marketingmaßnahmen zu unterstützen. Weitere Informationen finden Sie in unserer Datenschutzrichtlinie.